Two sides · One door · ひとつの扉

開いた。通じた

Opened. Understood.

A Japanese business, unsure it can serve a foreign guest. A traveler, unsure they’ll be let in. Broc reads what’s meant, applies the shop’s own rules, and replies in the right words — for both sides.

The real problem

Both sides are standing at the same door — each afraid to be the one who knocks.

The record demand is here. What’s missing isn’t translation. It’s the confidence to open the door.

お店側 · The business

“I want to say yes. I’m just not sure I can.”

Owners, ryokan, restaurants, tour operators

Two or three staff. No confident English. A worry about explaining the rules, the allergy, the cancellation policy — and getting it wrong. So the safer choice becomes: don’t take the booking at all.

72.8%of restaurant operators have no plan for handling inbound guests — 60% blame the language barrier. (TableCheck)
Traveler side · 旅行者

“I want in. I’m just not sure I’m welcome.”

Visitors chasing the real Japan, not the tourist traps

The menu’s only in Japanese. Walk-ins get turned away. The booking site won’t switch languages. So the safer choice becomes: stick to the crowded, English-friendly places — and miss the real thing.

50%of foreign visitors feel nervous speaking — nearly the same as the 58% of Japanese who do. (Speak, 2026)
Broc
opens it from
both sides
See it from your side

One conversation. Two people at ease.

A traveler sends a tricky message. Watch what each side actually experiences.

Broc
新しい問い合わせ · New inquiry read
Guest wrote (EN)Hi! 2 people tomorrow 7pm. One of us is allergic to shellfish — is that okay? Could we also come 15 min late?
Broc が読み取りました · Intent read
2名 明日 19:00 甲殻類アレルギー 15分の遅れ
あなたのルールに照らして確認済み:甲殻類は事前連絡で対応可・15分は許容範囲内。
送信できる返信(日本語)ご予約承りました。明日19時・2名様。甲殻類を使わないコースをご用意します。15分ほどの遅れも問題ございません。お気をつけてお越しください。
ワンタップで送信 · Send

Same door. Both sides relaxed. The owner stayed in Japanese and kept their rules. The traveler stayed in English and got a real welcome.

Watch one conversation

ひとつの会話を、最初から最後まで。

A traveler asks. Broc carries it. The shop replies in Japanese. The answer comes back — the whole loop, end to end.

旅行者 → Broc → お店 → 旅行者

The full round trip in about ninety seconds: what the traveler types, what the shop actually receives, and what comes back.

Coming soon · 準備中

No edits, no acting — a real message through the real product.

How Broc works

Not a translator. A teammate that knows what to say.

01

Reads what’s meant

Beyond the words — the request, the constraint, the question hiding inside a polite sentence. Intent, not just vocabulary.

02

Applies your rules

Your hours, your allergy policy, your cancellation terms, your way of doing things. The reply obeys the house, every time.

03

Replies in the right register

Natural keigo to your guest. Warm, clear English back to the traveler. Nothing lost, nothing stiff, nothing rude by accident.

Translate the words.  →  Handle the moment.
Who Broc is for

こんなお店のために、作りました。

Each of these gets the same kind of question from a foreign visitor — and each one is a place Broc can answer for, in Japanese, on your terms.

日本語
Ryokan & hotels
旅館・ホテル
「2名・仮の日程・魚がダメ。だいたいの料金は?」
日本語
Restaurants
飲食店
「誕生日だけど、大げさにはしないでほしい」
日本語
Tours & activities
ツアー・体験
「母の膝でも歩けますか。遅めに出発できますか」
日本語
Cultural experiences
文化体験
「着物、身長180cmでも大丈夫ですか」
日本語
Clinics & pharmacies
クリニック・薬局
「この薬、日本で買えますか。処方箋は要りますか」
日本語
Taxi & transfers
タクシー・送迎
「空港から、ベビーカー2台でも乗れますか」
日本語
Rentals
レンタル
「チャイルドシート付きの自転車はありますか」
日本語
Luggage delivery
荷物配送
「当日中に、京都のホテルまで届きますか」

Opening first in Kyoto. Realtors and car rental next — anywhere a traveler needs to be understood.

Broc Business Spotlights

A blog about places worth walking into.

Broc keeps a small editorial desk. Its AI editors read everything public on one local business at a time — Google, TripAdvisor, Tabelog, the shop’s own pages — then write up what the place is actually like, who it suits, and what’s worth knowing before you go.

Every claim links out to the public source behind it, and no business pays to appear.Photos: Powered by Google

Get started

Two doors in. Pick yours.

安心
For your business

海外のお客様の対応、日本語のままで。

翻訳も、アプリも、コピペもいらない。
  • 外国語の問い合わせが、揃った日本語の依頼で届く。
  • 返信はお店のルール通りに下書き。ワンタップで送信。
  • 新しい採用も、英語力も、取り逃した予約も、必要なし。
  • 導入のご案内は、すべて日本語で。

費用はかかりません。先行案内のご連絡のみに使用します。
Free. We only use this to contact you about the pilot — nothing else.

For travelers

Reach local shops — in your own language.

No Japanese, no etiquette, no holding back.
  • Message any Broc business in your own language.
  • Book, ask about allergies, change plans — no guesswork.
  • Reach the small local spots, not just the tourist traps.
  • Your private notes stay private. Broc sends only what the business needs.
Create your account →

Free while Broc is in early access. Takes about a minute.

42.7Mvisitors to Japan in 2025 — a record, on the way to 60M by 2030.
¥9.5Tspent by foreign travelers in 2025 (about $60B) — also a record.
72.2%of accommodation businesses report a staffing shortage. (2026 tourism white paper)

The demand is already at the door. Broc is how both sides finally open it.

同じ扉を、両側から。Open the same door — from both sides.

Broc is in early access, opening first in Kyoto. Join the waitlist and be among the first to open the door.